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Minds

Marketing Warfare
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Marketing Warfare

Jack Trout, Al Ries

Crossing the Chasm
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Crossing the Chasm

Geoffrey A. Moore

Scientific Advertising
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Scientific Advertising

Claude C. Hopkins

The Sales Bible
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The Sales Bible

Jeffrey Gitomer

Confessions of an Advertising Man
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Confessions of an Advertising Man

David Ogilvy

The Attention Merchants
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The Attention Merchants

Tim Wu

Why We Buy
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Why We Buy

Paco Underhill

Purple Cow
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Purple Cow

Seth Godin

Rework
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Rework

Jason Fried, David Heinemeier Hansson

The Tipping Point
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The Tipping Point

Malcolm Gladwell

Delivering Happiness
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Delivering Happiness

Tony Hsieh