From Idea to Impact: Analyzing ‘The Tipping Point’ and ‘Contagious’ – Leveraging Business Strategies for Success

——The Tipping Point by Malcolm Gladwell & Contagious by Jonah BergerIn the realm of marketing and social sciences, two literary works have emerged as groundbreaking contributions, shedding light on the…

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Redefining Business Success: Analyzing Business Strategies in Contagious by Jonah Berger and Hacking Growth by Sean Ellis

——Contagious by Jonah Berger & Hacking Growth by Sean EllisIn the fast-paced world of marketing and business strategy, staying ahead of the curve is crucial for success. As organizations strive…

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From Captivation to Cultivation: Exploring Business Strategies in ‘Hooked’ and ‘Contagious’

——HOOKED by Nir Eyal & Contagious by Jonah BergerIn an era dominated by technological advancements and an overwhelming array of choices, understanding human behavior and the factors that drive people's…

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