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Marketing Legends Unleashed: An Evaluative Comparison of Ogilvy and Sullivan’s Works

Post author:David Ogilvy
Post published:12/13/2023
Post category:Blogs Management & Business
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——Confessions of an Advertising Man by David Ogilvy & Hey Whipple Squeeze This by Luke Sullivan In the realm of advertising, numerous books have emerged to shape the minds and…

Unleashing Marketing Power: Exploring Scientific Advertising and The Psychology of Selling

Post author:Claude C. Hopkins
Post published:12/11/2023
Post category:Blogs Management & Business
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——Scientific Advertising by Claude C. Hopkins & The Psychology of Selling by Brian Tracy In the ever-evolving landscape of marketing and sales, understanding the dynamics behind successful advertising and selling…

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