From Idea to Impact: Analyzing ‘The Tipping Point’ and ‘Contagious’ – Leveraging Business Strategies for Success

——The Tipping Point by Malcolm Gladwell & Contagious by Jonah BergerIn the realm of marketing and social sciences, two literary works have emerged as groundbreaking contributions, shedding light on the…

Continue ReadingFrom Idea to Impact: Analyzing ‘The Tipping Point’ and ‘Contagious’ – Leveraging Business Strategies for Success

Lessons on Class and Privilege: An Analysis of Outliers and White Fragility

——Outliers by Malcolm Gladwell & White Fragility by Robin DiAngeloIn today's deeply polarized society, where discussions around power structures, inequalities, and social identities dominate public discourse, the works of Malcolm…

Continue ReadingLessons on Class and Privilege: An Analysis of Outliers and White Fragility

Product & Brand Revolution: A Comparative Analysis of ‘The Tipping Point’ and ‘Let My People Go Surfing’

——The Tipping Point by Malcolm Gladwell & Let My People Go Surfing by Yvon Chouinard In today's fast-paced world, where information spreads like wildfire and trends come and go at…

Continue ReadingProduct & Brand Revolution: A Comparative Analysis of ‘The Tipping Point’ and ‘Let My People Go Surfing’