The Attention Merchants

From Play to Persuasion: Investigating Social Change in ‘Reality is Broken’ and ‘The Attention Merchants’

Post author:Jane McGonigal
Post published:02/27/2024
Post category:ebooks Society & Culture
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——Reality is Broken by Jane McGonigal & The Attention Merchants by Tim WuIn an increasingly connected and technologically advanced world, our lives have become intertwined with the immersive realms of…

The Marketing Game: A Comparative Study of The Attention Merchants and Scientific Advertising

Post author:Tim Wu
Post published:01/04/2024
Post category:Blogs Management & Business
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——The Attention Merchants by Tim Wu & Scientific Advertising by Claude C. HopkinsIn an era of incessant distractions and the unprecedented monetization of human attention, understanding the mechanisms employed in…