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The Thank You Economy and Orbiting The Giant Hairball: A Comparative Analysis of Business Strategies

The thank you economy by Gary Vaynerchuk

In a rapidly evolving digital landscape, businesses are grappling with ever-changing marketing strategies and the quest for sustained success. Two captivating and thought-provoking books, “The Thank You Economy” by Gary Vaynerchuk and “Orbiting The Giant Hairball” by Gordon Mackenzie, offer distinct perspectives on navigating this complex terrain while achieving excellence.

Gary Vaynerchuk, a renowned entrepreneur and social media guru, explores the transformative power of gratitude in “The Thank You Economy.” With a firm belief that genuine appreciation fuels brand loyalty, he unveils a paradigm shift in customer relationship management. Vaynerchuk advocates for a return to the foundations of personal connections, emphasizing how social platforms can foster deeper relationships and authentic engagement. Through a blend of personal anecdotes, case studies, and tangible strategies, he challenges businesses to embrace empathy, responsiveness, and gratitude as the building blocks of prosperity in the modern marketplace.

Contrastingly, Gordon Mackenzie, a former creative director at Hallmark, invites readers into a whimsical journey of innovation and individuality in “Orbiting The Giant Hairball.” Drawing inspiration from his experience working within a corporate behemoth, Mackenzie urges us to defy conventional norms and embrace our own creative visions. Far from advocating anarchy or chaos, he encourages us to find a delicate balance between the rules that govern organizations and the free-spirited exploration necessary for originality. Through his charming storytelling and unconventional advice, Mackenzie inspires readers to foster a culture of creativity, nourishing the untapped potential within both themselves and their organizations.

As we embark on this comparative exploration, we will navigate the pages of these two books, uncovering the underlying principles, methodologies, and philosophies that have made them cherished works in the world of business literature. By delving into the strategies prescribed by Vaynerchuk and Mackenzie, we seek to uncover the nuances of customer relationships, innovation, and corporate culture that hold the key to success in our dynamic, interconnected world.

With the stage set, let us embark on an insightful journey through “The Thank You Economy” and “Orbiting The Giant Hairball,” unraveling the elements that distinguish these two works and finding the harmonious threads that weave them together in the tapestry of business wisdom.

Brief Summary of Two Books

The thank you economy by Gary Vaynerchuk

“The Thank You Economy” by Gary Vaynerchuk explores the power of social media and the importance of building strong relationships with customers in the digital age. Vaynerchuk emphasizes the need for businesses to show genuine gratitude and appreciation towards their customers, as this approach can lead to increased loyalty, positive word-of-mouth, and ultimately, greater success.

The book begins by highlighting the shifting dynamics of the business-consumer relationship. Vaynerchuk argues that thanks to the rise of social media, customers now have a more prominent voice and play a crucial role in shaping a company’s reputation. Businesses must adapt to this new reality by actively engaging and building emotional connections with their audience.

Vaynerchuk introduces the concept of the “Thank You Economy,” which is centered around providing personalized and meaningful experiences for customers. He emphasizes the positive impact of social media platforms like Twitter and Facebook, as they allow businesses to directly connect with their consumers on a personal level. By actively listening, responding, and showing appreciation for customer feedback, companies can forge deeper bonds, instill trust, and create brand advocates.

The author also stresses the importance of storytelling and authenticity in marketing efforts. Vaynerchuk encourages businesses to share their unique narratives, showcase their values, and involve their customers in their brand’s story. This approach creates emotional connections and helps businesses stand out amidst a sea of competitors.

Overall, “The Thank You Economy” serves as a guide for businesses to adapt to the digital age and build strong customer relationships. Through genuine gratitude, personalized experiences, and authentic storytelling, companies can thrive in an era where customers hold immense power.

Orbiting The Giant Hairball by Gordon Mackenzie

“Orbiting The Giant Hairball” by Gordon Mackenzie is a creative and motivational book that explores the challenges of working within large organizations and encourages readers to embrace their individuality and creativity. Through personal anecdotes and insights gained from his years working at Hallmark Cards, Mackenzie shares his experiences navigating the “hairball,” which represents the bureaucratic and stifling aspects of corporate culture. He encourages readers to find ways to orbit, or interact with, the hairball while staying true to their own unique talents and passions. The book offers practical advice on unleashing creativity, embracing mistakes, and pursuing one’s creative dreams within the confines of a structured environment. Ultimately, “Orbiting The Giant Hairball” seeks to inspire readers to find their own paths to success and fulfillment in the corporate world while staying true to themselves.

Comparison between Two Books

The thank you economy by Gary Vaynerchuk

Similarities in Business Strategy

Both “The Thank You Economy” by Gary Vaynerchuk and “Orbiting the Giant Hairball” by Gordon Mackenzie discuss business strategy with a focus on relationship building and creativity.

1. Relationship Building: Both books emphasize the importance of building strong relationships with customers. Vaynerchuk talks about the power of social media and how it enables companies to connect with their customers on a more personal level. Mackenzie, on the other hand, suggests that businesses should create an organizational culture that fosters strong relationships between employees and customers.

2. Customer-Centric Approach: Both authors advocate for a customer-centric approach to business strategy. Vaynerchuk emphasizes the need to provide excellent customer service and personalized experiences in order to stand out in today’s competitive market. Mackenzie encourages businesses to focus on the needs and desires of their customers, rather than solely on internal processes and systems.

3. Authenticity: Both books promote the importance of authenticity in business strategy. Vaynerchuk argues that authenticity and transparency are essential in building trust with customers. Mackenzie suggests that true creativity can only flourish in an environment where individuals are able to express their authentic selves.

4. Embracing Change: Both authors also recognize the importance of adapting to change in the business world. Vaynerchuk highlights the need to embrace new technologies and platforms to better engage with customers. Mackenzie encourages a mindset of continuous learning and growth, advocating for businesses to embrace change rather than resisting it.

5. Creativity and Innovation: Both books stress the significance of creativity and innovation in business strategy. Vaynerchuk emphasizes the need for businesses to constantly innovate and find unique ways to provide value to customers. Mackenzie encourages businesses to foster a creative and non-conformist work culture that allows employees to think outside the box and bring new ideas to life.

In summary, both “The Thank You Economy” and “Orbiting the Giant Hairball” highlight the importance of relationship building, customer-centricity, authenticity, embracing change, and creativity in business strategy.

Divergences in Business Strategy

The Thank You Economy by Gary Vaynerchuk and Orbiting The Giant Hairball by Gordon Mackenzie are both influential books in the field of business strategy, but they diverge in their approaches to this subject.

The Thank You Economy primarily focuses on the power of building genuine relationships with customers in the digital age. Vaynerchuk emphasizes the importance of utilizing social media and digital platforms to engage with customers on a personal level. He advocates for businesses to prioritize customer satisfaction and create a culture of gratitude. Vaynerchuk suggests that businesses should go beyond mere transactions and offer exceptional, personalized experiences to customers, fostering loyalty and long-term relationships.

On the other hand, Orbiting The Giant Hairball examines the challenges of maintaining creativity and individuality within large organizations. Mackenzie shares his experiences working at Hallmark and provides insights into navigating bureaucratic systems. He encourages readers to identify and deconstruct established norms, allowing employees to express their creative ideas and innovative thinking while still maintaining the company’s core values.

In terms of business strategy divergence, The Thank You Economy emphasizes the importance of customer-centricity and the use of technology to enhance customer experiences, ultimately driving business growth. Vaynerchuk argues that businesses should prioritize building lasting relationships with customers through personalization and gratitude.

Contrastingly, Orbiting The Giant Hairball focuses on fostering individuality within a corporate setting. Mackenzie advocates for nurturing creativity by empowering employees to challenge conventional norms and fully express their unique talents. This approach encourages innovation and pushes the limits of what a company can achieve.

In summary, while both books touch upon the realm of business strategy to some extent, The Thank You Economy is more consumer-focused and highlights the significance of personalization and gratitude in today’s digital landscape. Orbiting The Giant Hairball, on the other hand, addresses the challenges of maintaining individuality and creativity within large organizations, emphasizing the importance of innovation and going against the grain.

The thank you economy by Gary Vaynerchuk


Both “The Thank You Economy” by Gary Vaynerchuk and “Orbiting The Giant Hairball” by Gordon Mackenzie are valuable books in their respective fields, but they serve different purposes and cater to different interests.

“The Thank You Economy” focuses on the power of social media and its impact on businesses. Gary Vaynerchuk explores how businesses can harness the potential of social media to better connect with and serve their customers. This book is particularly relevant in today’s digital age and offers insights into building strong customer relationships.

“On the other hand, “Orbiting The Giant Hairball” delves into creativity and the challenges individuals face when trying to express their creativity within large organizations. Gordon Mackenzie, who was an artist at Hallmark Cards, shares his experiences and lessons on maintaining personal creativity while working within an established system. This book is more about fostering personal growth and creative thinking rather than business strategies.

Ultimately, the choice between these two books depends on your specific interests and needs. If you are looking for guidance on leveraging social media for business success, “The Thank You Economy” by Gary Vaynerchuk is the better choice. However, if you are interested in nurturing your personal creativity within a corporate setting, “Orbiting The Giant Hairball” by Gordon Mackenzie would be more relevant.

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